J Beverly Hills product line started in 1999 and the colour line has only been around since 2011. This is a relatively newer line on the market which in my opinion makes it more up to date with the newest technology and knowledge of what is most beneficial for each hair type. This is a paraben-free, sulphate free and cruelty-free hair care line!
Each product is infused with a minimum of 3 botanicals, vitamins or minerals. Some of the most popular being aloe, chamomile, coconut oil or vitamin b3/5 and many, many more. Each botanical is carefully selected for specific products for a specific reason.
This would be a never-ending blog post if I listed each botanical and why they have been chosen for each product. Maybe I’ll simplify it and put that up later for those of you interested. I myself am always fascinated by what natural ingredients have these particular benefits and why. I’ll list one example so you can see how effective these products are using natural and high-quality ingredients. Aloe is in quite a few of the J Beverly Hills products…..
The benefits aloe has on the hair are:
-Relieves Scalp Itching -Reduces Scalp Redness & Inflammation -Adds Strength & Luster To Hair -pH Balancing -Promotes Hair Growth -Heals Scalps Affected By Psoriasis & Seborrhea -Easily Penetrates Hair & Scalp -Anti-Fungal Properites Alleviates Dandruff -Helps Hair Retain Water & Moisture
Effective, and they all smell amazing! Light and natural scents.
Come into Lavoom Salon & Beauty Bar Calgary for a sample trio of J Beverly Hills shampoo, conditioner and the famous masque treatment.