Joico's color-preserving K-Pak Color Therapy Color-Protecting Shampoo washes away dirt and debris while being gentle to color-treated hair.
Benefits
Maintains over 82% of haircolor for up to 8 weeks*
Repairs & strengthens damaged hair**
Instantly 9X stronger hair 
Twice the shine 
Gently cleanses colour-treated hair
Improves elasticity and shine
Helps restore and protect hair*
* When using K-PAK Color Therapy Shampoo and K-PAK Color Therapy Luster Lock Multi-Perfector
Against combing breakage on damaged hair vs. a non-conditioning shampoo
Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Luster Lock Treatment vs. untreated hair; when using Luster Lock Glossing Oil
Key Ingredients
AFRICAN MANKETTI OIL: A rich source of Vitamin E, nature's well-known environmental protection against fading.
KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.
ARGAN OIL: A powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.
SMARTRELEASE TECHNOLOGY: Their one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.