Joico's Color Balance Blue Shampoo instantly neutralizes brassy/orange tones on lightened brown hair, while re-strengthening and protecting hair.
Benefits
Instantly neutralizes unwanted orange and brassy tones
Long-lasting results through 12 washes
Boosts shine and smoothness
Over 2X stronger hair*
Controls static
Gently cleanses
Neutralizes unwanted orange and brassy tones
Boosts shine and controls static
*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together
Key Ingredients
BLUE PIGMENTS directly attach to the hair and instantly neutralize unwanted orange tones and brassiness.
GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.